Messages
2/13/2021
5 : 8
Feb. 10 - Aunt Jemima rebrands | Experiential marketing returns for Valentine's Day
Brands get back together with experiential marketing in time for Valentine's Day; Oracle, Walmart bid for TikTok reportedly hits wall as Biden reassesses strategy on China; DoorDash, Shake Shack
2/13/2021
5 : 6
Feb. 11 - Coke plans 'always-on' experiential campaigns | Panda Express' digital take on Lunar New Year
Panda Express celebrates Lunar New Year with digital red envelopes; Study: OOH takes on 'new potency' as consumers head outside, burn out on devices; Brands get back together with experiential
2/13/2021
5 : 4
Feb. 12 - Did Jeep jump too quickly in pulling Springsteen ad? | Burger King parent RBI chats on Clubhouse
Campaign Trail: Jimmy John's bets on 'strong DNA' in rebrand designed for digital; Burger King parent RBI chats with consumers on buzzy Clubhouse app; Absolut promotes self-love as pandemic
2/9/2021
16 : 4
Feb. 9 - Super Bowl winners and losers | Philly Cream Cheese offers therapy for homebound couples
Philadelphia Cream Cheese offers therapy for homebound couples; Mitsubishi debuts latest Outlander in first vehicle launch on Amazon Live; Pinterest plots first advertiser summit, touting service as
2/6/2021
14 : 4
Weekender: Miller Lite offers Super Bowl fans calorie-burning distraction in shot across Michelob's bow
Signup | Forward Marketing Dive Weekender Feb. 6, 2021 | A roundup of this week's most read stories Marketing Dive's studioID BROUGHT TO YOU BY — Marketing Dive's studioID Generate More
2/5/2021
16 : 14
Feb. 5 - Why brands opt for Super Bowl counterprogramming | Unilever plans $2.4B investment
Unilever plans $2.4B investment in high-growth products, e-commerce; Pinterest's ascent continues as holidays spur explosive adoption of shopping ads; What 2021 means for sports marketing — and how
2/4/2021
16 : 4
Feb. 4 - Walmart buys Thunder to round out ad platform | McDonald's goes digital for Lunar New Year
McDonald's offers 'Golden Start' to Lunar New Year with 3 digital experiences; Lowe's invites couples to splash-painting date night for Valentine's Day; Dole calls attention to food
2/3/2021
16 : 24
Feb. 3 - Robinhood's big game debut sidesteps uproar | The new Amazon: Ad sales grow fastest, Bezos moves on
Google's revenue rises to record on recovery in ad spending; Amazon ad revenue growth surges past other segments as Bezos exits CEO role; Uber Eats delivers support to restaurants, comedy to Super
2/2/2021
16 : 14
Feb. 2 - Bud Light reunites 'legends' for Super Bowl | WPP wins early access to TikTok ad products
WPP secures early access to TikTok ad products, creators in new global partnership; How Google's third-party cookie alternative will affect marketers; Verizon bets big on Super Bowl with virtual
2/1/2021
16 : 34
Feb. 1 - Miller Lite hijacks Michelob's Super Bowl ad | Chobani perks up coffee creamer rivalry
Chobani perks up coffee creamer push with flavor creation contest; Facebook focuses on enhanced brand safety with topic exclusion tools; Stella Artois asks people to 'invest your heartbeats' in
1/30/2021
17 : 14
Weekender: NFL recruits Miley Cyrus, TikTok to enliven tailgate ahead of unusual Super Bowl
Signup | Forward Marketing Dive Weekender Jan. 30, 2021 | A roundup of this week's most read stories StackAdapt BROUGHT TO YOU BY — StackAdapt Audience Targeting Insights for the Savvy Digital
1/29/2021
16 : 24
Jan. 29 - Old Spice offers 'pep talk' after downer year | Pringles reanimates zombie on Twitch
Pringles brings video game zombie to life in Twitch livestream; Campaign Trail: Discover looks toward brighter days in ad showcasing financial tools; AB InBev's Cutwater Spirits taps '
1/28/2021
16 : 4
Jan. 28 - Dunkin' offers drive-thru weddings | Facebook hits record revenue, warns of Apple privacy changes
Facebook reports record revenue, but warns of Apple's privacy changes; Walmart links with The Trade Desk in extensive overhaul to ad business; Lego teams with Universal Music Group for TikTok-like
1/27/2021
16 : 4
Jan. 27 - Coors pulls an 'Inception' with Super Bowl stunt | Mars crowdsources women's voices to close gender gap
Mars starts influencer-powered crowdsourcing campaign to amplify women's voices; Digital ad spending from holidays shows signs of 'return to normalcy,' Merkle finds; Hellmann's Super
1/26/2021
16 : 24
Jan. 26 - Super Bowl's marketing role hits slump | Coke delivers coffee soda by drone
Coke delivers coffee-flavored soda from Walmart by drone; 7-Eleven turns latest experiential store into 'gaming palace' Airbnb; NBCUniversal, Twitter deepen partnership to meet growing demand
1/25/2021
16 : 24
Jan. 21 - Unilever ramps up inclusion efforts | P&G expands marketing on demand for household brands
P&G expands marketing 7% amid higher demand for household brands; Adthena buys Kantar's paid search business as marketing consolidation ramps up; Capital One deepens bet on Twitch to reach ad-
1/25/2021
16 : 24
Jan. 22 - Heinz adds amateur art to ketchup labels | Retailers tap shoppable livestreams for 'next normal'
Retail marketers invest in livestreams to establish shopping's 'next normal'; Omnicom's patent-pending software ties earned media to sales; Barilla cooks up pasta timer playlists on
1/25/2021
16 : 24
Weekender: Home Depot, Omnicom face shareholder questions over advertising's role funding hate speech
Signup | Forward Marketing Dive Weekender Jan. 23, 2021 | A roundup of this week's most read stories Salesforce BROUGHT TO YOU BY — Salesforce Uplevel your Marketing with Salesforce Master your
1/25/2021
16 : 24
Jan. 25 - Budweiser out, Chipotle and DoorDash in at Super Bowl LV
Chipotle's debut Super Bowl spot highlights support for local farmers; NFL recruits Miley Cyrus, TikTok to enliven tailgate ahead of unusual Super Bowl; DoorDash rides with Daveed Diggs, '